IQ Mobile Blog

Going direct to a network operator for an MVNO deal costs six figures. IQ Mobile's two partner levels — Start-Up from £500, Integrated from £4,000 — get you there without it.

For travel agents, event organisers and businesses with a genuine referral network — recurring commission for real, paying customers. No setup fee, applications reviewed.

Businesses are increasingly mobile. Their employees are mobile. Their customers are mobile. Their applications are becoming intelligent.

The reality is that FMC isn't about replacing traditional business telephony, nor is it something every customer will need.

The bank wouldn't lend Gradwell two million dollars on a Monday. By Friday, after we'd raised a million of VC, HP's internal bank was suddenly delighted to lend it at 1%. The lesson about capital stacking took years to sink in.

Six months to find them, a year to figure out if they're any good, six months to replace them. Every senior hire you get wrong costs the business two years it cannot get back — and the fix is rarely more process.

Customer interviews are great at telling you what to fix and terrible at telling you what to build. The trick is knowing when to override the research — and when the research is overriding you for good reasons.

In the dot-com domain-name rush it was tempting to chase the high-margin, high-risk deals. I didn't — and twenty years later I still prefer a wide base of small customers to a narrow base of big ones. Here's the risk-management argument for boring.

After a year writing a system that Orange mobile then cancelled, I realised consultancy is a treadmill. The leap that built Gradwell.com was from hours to products — and the arithmetic behind it is simple, but non-obvious until you run the numbers.